My Daily Head: January 2009

We had the pleasure to talk with Jun Jo, who is the co-founder and marketing director for one of our favorite brands...In4mation. Here are some of the answers some of you have always wanted to know from the people behind the respected brands:

Please tell us a bit of who you are and what In4mation as a brand stands for?

We started right after 9/11 as a hardgoods skateshop on Oahu, Hawaii with the idea of bringing in brands that represented the lifestyle that we were all into then. It was a small shop with the family feel that we instill in our business till this day. Soon our instore tees grew into a full brand. As the brand has been growing so has the Ohana (family in Hawaiian) and that’s something we’re so thankful for everyday we’re here. We have such wide variety of talented people from all corners of the world working with us on the growth of In4mation.

In what respect do the accessories play into the whole branding and retail?

For us the accessories is an extension of what the brand represents which is clean design with a story behind every piece. It all intertwines from what the creative minds of Rhandy Tambio , Elska Sandor and Saviour Sanquiche , a lot of what they put out comes from their everyday life experiences and that translates out on to our clothing. That’s why there is a feeling from our clothing as it comes from something and not just made up.

What are the hardest challenges you and your team have encountered retail and wholesale?

There’s different challenges everyday with both retail and wholesale but they are things we have been prepared for and nothing that we can’t handle. Everyone behind both retail and wholesale side have been way more than capable to handle anything that comes our way.

All we do here is work incredibly hard and that’s all you can ask for this day and age. Work hard and hope for the best.

What can we expect out of In4mation camp in the year of 2009 and future?

Pretty much our whole idea when we started is to help as many people as we can. As the brand has been growing so has the opportunity to help more people. Our whole idea is the more friends you got the better life is. We have some projects coming down the line and the In4mation line has been getting better and better, that’s something that were proud of. Another thing that were proud of is the opening of our new skateshop last week. Its something that the guys here and in new york live and breath.

For those that want to start a retail and brand what top 3 advices would you give them?

Treat your customers as how you would want to if you walked into a store.

Be realistic.

Work hard. The harder you work the more your gonna get out of something.